We encourage you to localize content by adding local sources, photos and information. Consider these tips:

• Use the copy we provide as an "idea starter" and rework to include quotes from local businesses and experts.
• Substitute the provided photos with your own images depicting local residents.
• Incorporate related local stories as part of the page. If appropriate, add your city's name into the headline or main copy (e.g., rather than "Host a Cooking Club" revise slightly to "Host a Cooking Club in Kansas City").
• Include information on local festivals, contests and other community events that correspond to the theme of the feature/article.
• Modify the layout to make room for advertising from relevant local retailers. For example, pair a food page with an ad from a local grocer.
• Please retain brand references whenever possible, give credit to the sponsor and provide us with a tear sheet or online placement.